Booth 3C88

 dsm-firmenich will present scientific updates on its longevity and health expectancy-oriented products, available in premixes and market-ready formats, at Vitafoods Europe.

The solutions are formulated to target hallmarks of aging, such as cellular senescence, chronic inflammation, gut dysbiosis, and mitochondrial dysfunction.

Visitors to the company’s booth will find “The Longevity Shift,” an interactive installation making its debut in Europe at the show. The installation is designed to spark conversations about how the industry thinks about longevity, shifting from life expectancy to health expectancy, with a focus on science-backed approaches.

The company will spotlight two new product concepts, appearing at the company’s booth and in the New Products Zone.

Age Slower is a formula to target chronic inflammation, supported by the DO-HEALTH trial, demonstrating that life’sOmega 60 and Quali-D combined can slow markers of biological aging. The second concept, Cellular repair, targets cellular senescence with senolytic flavonoids that eliminate senescent cells without harming healthy ones. Cellular repair will be featured in an “easy snap” on-the-go format, which can be opened with one hand.

“The science we’re presenting at Vitafoods Europe 2026, from slowing biological aging to targeting the hallmarks of aging, represents a genuine leap forward for the category, and we want attendees to experience what that means in practice in our immersive experience. Our ambition is to lead the longevity category globally, and Barcelona is where we’re going to continue building on our global position within Europe,” said Giovanni Calderoni, VP of dietary supplements for the EMEA region at dsm-firmenich.