Booth S1629

Bell Flavors & Fragrances, Inc. is heading to IFT FIRST at McCormick Place in Chicago, IL, with the theme “FlavorLand,” a nostalgic nod to memorable flavors of years’ past.

Bell’s booth S1629 will feature sweet, savory, and beverage creations that lean into playful and joy-driven flavors, showcasing Bell’s global Spark – Ignites Creativity, Inspires Senses program. 

A key area of focus, the company will spotlight its BellTech collection, a flavor and fragrance technology platform, by incorporating solutions that help solve product development challenges around taste, such as boosting umami flavors and extending/replacing ingredients undergoing significant supply chain disruptions (e.g., vanilla). 

“This year, we’re bringing our global Macro Trend, Purely Playful, to life in Bell FlavorLand,” said Kelli Heinz, vice president of marketing and industry affairs. “This trend takes joy to the next level, celebrating small wins, lifting our spirits, and saying ‘treat yourself’ more often. It’s about reimagining classic favorites and creating immersive, multi-sensory experiences that make us feel good — especially through impactful eating and drinking occasions.”

‘A Whimsical Flavor Playground’

At booth S1629, IFT attendees can grab their Bell FlavorLand coloring book, their one-stop guide to navigating the company’s Meat & Savory, Sweet & Dairy, and Beverage Application stations.  

Each station will feature menu items, including a reimagined TV Dinner (Meat & Savory featuring Bell’s Neostalgia trend), curated Slushies with Choice of Flavored Syrup (Beverage featuring Bell’s Sensorial Sparks trend) as well as Fruited Sour Hard Candies, Paper Dots and Vanilla Cream Cake Featuring Bell’s Cocoa Reduced Chocolate Frosting and Egg Replacer (Sweet & Dairy featuring Bell’s Treat Culture trend). 

“Consumer craving for nostalgic flavors continues to exert influence on the market, and we see this in the U.S. and globally,” said Justin Kozlowski, vice president and commercial general manager, Flavors Division. “Mintel data reveals that nostalgia not only drives preference for classic flavors, but also increases consumers’ openness to innovation from brands they love and trust. Bell Flavors & Fragrances’ menu reimagines classic foods and beverages with playful flavors and BellTech technologies, which are intended to inspire the next wave of products. Our menu leans into familiarity, while pushing flavor innovation boundaries.”