Looking back at our content from the past year, we compiled a list of the top news briefs and editorial articles that our audience engaged with the most.  

1. The State of Supplements: U.S. Market Approaches $70 Billion

Consumers are prioritizing natural, nutrient-dense products that enhance physical performance and support active lifestyles.

2. Key Trends in Functional Foods for 2025

Brands have runway to build on traditional, familiar ingredients like protein and probiotics to support modern health issues like digestion, mood, sleep, etc.

3. Several Dietary Ingredients Are Exempt from Trump Admin’s Global and Reciprocal Tariffs

Vitamins, minerals, amino acids, choline, and CoQ10 are currently exempt from all tariffs.

4. Clean Label Project Publishes Report on Heavy Metals in Protein Powders

Across 160 products tested, 47% of products exceeded heavy metal concentration thresholds of California’s Prop 65.

5. Mushroom Market Trends in 2025

As research expands and ingredient development accelerates, functional mushroom products are broadening consumer intrigue.

6. The New View on Aging: Enhancing Health Span and Optimizing Performance

A modern wellness paradigm frames all health issues within the context of age, reaffirming that healthy aging is for everyone.  

7. Ritual Launches Magnesium+, A Ready-to-Mix Answer to the ‘Sleepy Girl Mocktail’ Trend

The sleep formulation features the bioavailable magnesium bisglycinate form and Montmorency cherries sourced from vertically-integrated farms in Michigan.

8. AG1 Launches Nighttime Sleep Supplement AGZ

The blend of adaptogens, herbs, and minerals is formulated to promote relaxation, optimize sleep quality, and support better mood when waking.

9. GRAS in the Crosshairs: Kennedy Directs FDA to Explore Eliminating Self-Affirmed GRAS Pathway

HHS also said it is committed to working with Congress to explore ways legislation can ‘completely close the GRAS loophole.’

10. Shatavari Ingredient Shown to Support Hot Flashes, Menstrual Discomfort

NXT USA’s Xeya Modern Shatavari was tested across a range of menopausal symptoms and overall quality of life in a recent clinical study.