Supplement brand Zhou has expanded its collection of gummies to include five new trending ingredients: colostrum, shilajit, Irish sea moss, beetroot, and magnesium glycinate.

“Our goal has always been simple: offer clean, effective products that are affordable and honest about every ingredient, ” said Caitlin Probst, director of marketing. “That’s why we focus on crafting plant-based formulas that support whole-body wellness.”

Zhou’s gummies lack the sour or salty aftertaste that many of these bioactive compounds are known for, the company noted. “We saw a clear gap: effective supplements that people actually enjoy taking. We knew we could deliver on both taste and benefits, because why settle for one?” Probst said.