USP has been selected by Amazon as a participating certifier in its new compliance fast-track program for dietary supplements. This means that supplements that bear a USP Verified Mark are automatically recognized as meeting Amazon’s enhanced safety and quality requirements. The seal eliminates the need for manual submission of documentation, enabling faster access to Amazon’s market.

“Seventy-five percent of American consumers use dietary supplements, and these consumers are increasingly turning to online marketplaces to purchase products that support their health and well-being,” said Holly Chang, vice president of verification technical services at USP. “Many consumers are unaware that dietary supplements are not bound by the same stringent regulations as pharmaceutical products, making it all the more important for marketplaces like Amazon to take an active role in preventing substandard products from reaching their customers.”

“Amazon’s decision to strengthen quality oversight for dietary supplements sold on the platform is a positive step for the entire industry,” said Emily Rose Britton, PhD, senior manager of market development for dietary supplement and ingredient verification programs at USP. “USP’s recognition as a participating certifier reflects the program’s rigorous standards and supports a broader effort to improve product quality and transparency for consumers, manufacturers, and retailers alike.”

USP’s dietary supplement verification program is open to manufacturers globally. Products in the program are verified through annual testing to meet quality standards, assuring that each product:

• Contains the ingredients listed on the label in the declared strength and amounts;
• Doesn’t contain harmful levels of specified contaminants, such as heavy metals and pesticides;
• Complies with FDA’s Good Manufacturing Practices, using sanitary and well-controlled processes;
• Will break down and dissolve within a specified amount of time so the dietary ingredients can be released and absorbed by the body.

Over 160 supplements have received the USP Verified mark, including multivitamins, single vitamins, minerals, probiotics, botanicals, and melatonin.

More information can be found here.