Products & Ingredients

TopGum Unveils Line of Beauty Gummies

The fiber-sweetened gummy collection features ingredients to support hair, skin, and nails.

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By: Mike Montemarano

Associate Editor, Nutraceuticals World

Photo: TopGum

TopGum Industries has launched a new line of beauty-from-within gummies, formulated with ingredients that support hair, skin, and nails.

“The new gummy concepts are offered in a broad range of natural fruit flavors and shapes, and can be customized for iconic supplement brands,” said Eyal Shohat, CEO of TopGum. “We are empowering supplement companies with new opportunities to become end-to-end providers of a comprehensive beauty kit: ones that align with consumers’ healthy lifestyle, inner wellness, and beauty ideals. Our model saves time dealing with multiple CMOs (contract manufacturing organizations) allowing short time to market.”

HSN+

HSN+ (hair, skin, and nails) is a fiber-based gummy with no added sugar, formulated to provide hair, skin, and nail support.

“HSN supplements have been known to serve women aged 30 to 55. However, women as young as 20 are increasingly recognizing that natural ingredients can boost skin glow, hair strength, and nail growth, especially as delicious and convenient gummies,” said Inbal Nahmias Horev, head of global marketing and sustainability.

The three-gram cherry flavored gummies contain biotin, B12, and zinc for hair; vitamins C and E for skin radiance; and a B-complex and essential minerals for nail resilience.

Hyaluronic Acid and Collagen

TopGum successfully combined 45 mg of hyaluronic acid and 200 mg of collagen peptides into a gummy with no added sugar. The collagen is fish-derived, allowing for kosher certification with a neutral flavor that that bears no hint of the source. Hyaluronic acid was inclouded to help skin retain moisture and support hydration, firmness, and smoothness. Collagen peptides provide essential amino acids that support the skin’s structure, firmness, and elasticity.

High-Dose Biotin

TopGum also launched a standalone biotin gummy featuring a 5 mg dose of the vitamin. Biotin supports the production of keratin, a structural protein essential for hair strength, nail integrity, and better skin elasticity. TopGum’s high-dose technology enables a dose of biotin previously not possible for the gummy format, the company noted.

“We’ve reimagined what a gummy can do,” said Jennifer Toomey, head of new product development for TopGum USA. “Our proprietary technologies solve the toughest challenges in beauty-from-within supplementation, delivering efficacious doses of actives in a clean-label, naturally-flavored gummy. Plus, we are attuned to the regulatory limitations of the recommended daily allowances for any country.”

The product line was developed  with the company’s Gummiceuticals technology platform, which enables clean-label, sugar-free gummies that don’t compromise on functionality or the sweetness of traditional confectionary, the company reported. Instead of sugar, the gummy base uses prebiotic fibers and contains no artificial sweeteners.

The three new products are part of a broader portfolio of beauty from within gummies that includes an astaxanthin product and more.

“We have incorporated into the gummy matrix a comprehensive range of beauty-promoting natural ingredients,” said Toomey. “For example, our tart cherry and beetroot formula, rich in polyphenols, is designed to nourish the skin, enhance skin vitality, and protect it from oxidative stress, contributing to a more even, refreshed appearance. Our beauty lab includes other exotic ingredients, such as bamboo extract, which is a natural source of silica, blood orange complex, green tea extract, and others. Our advanced platform can custom-design any formulation clients require.”

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