The Vitamin Shoppe announced the winners of its inaugural awards, “The Suppies.” The new award program honors innovative products selected in partnership with editors of Men’s Health and Women’s Health.

“The supplement industry is continually evolving, with science and consumer trends steadily driving innovation across ingredients, formats, functional benefits, and even flavors,” said Sharon Leite, CEO of The Vitamin Shoppe. “As a trusted authority in wellness and sports nutrition, The Vitamin Shoppe is well-positioned to help bring clarity to all that complexity. These awards further our mission to support and guide customers in reaching their personal health goals, while also providing well-deserved recognition for our brand partners who are driving the future of the industry.”

Eight awards were judged and selected by the editors of Men’s Health and Women’s Health from a nominated pool of entrants provided by The Vitamin Shoppe’s merchant team. Three awards were chosen by the retailer’s merchant team to recognize standout growth, performance, and partnership within its stores and online. Special honors were selected by The Vitamin Shoppe’s in-store health enthusiasts, with more than 1,000 retail associates voting for the products making the greatest impact on their customers.

Awards Judged by the Editors of Men’s Health and Women’s Health

The Best in Sports Nutrition was awarded to BodyTech 100% Pure Creatine Monohydrate Powder. The product is “no-nonsense creatine from a trusted legacy brand. If you’re not sure where to start with creatine supplementation, it’s here,” the editors wrote.

The Best Protein Bar was David Peanut Butter Chocolate Chunk Protein Bar, which features “28 grams of protein for only 150 calories, a true feat, and they’ve perfected a classic flavor. David has truly reset the bar.”

The Best Wellness Essential was Vthrive The Vitamin Shoppe Bioactive Multivitamins, which “contain all the nutrients you need to close nutrition gaps, with each formula tailored to who you are and where you are in life.”

The Best Viral Product was Clean Simple East Pink Burst Clear Protein Powder, which is “doing magical things with protein. This translucent, fruity-sweet flavored drink is proof, pure wizardry.”

The Most Craveworthy Flavor went to Barebells Key Lime Pie Protein Bar, which features “a solid 20 grams of protein per bar, and you gotta love the just-sour-enough taste among a sea of too-sweet options.”

Best for Healthspan was awarded to Nordic Naturals Ultimate Omega, which is “powerfully popular for good reason: They’re made from 100% fish, deliver a strong dose of omegas, and finish with a bright lemon taste.”

Most Chill went to Nutri Triple Magnesium + L-Theanine, which features “a one-two combo of magnesium and L-Theanine that work in tandem to ease stress and help you sleep.”

The Best Brand Ambassador Award went to Lean Beef Patty for Gorilla Mind. She is “mobility-minded, motivational to her rock-solid six-pack core, and brings the funny every time.”

Buyers’ Picks

Brand of the Year was awarded to Transparent Labs, which ” offers clean ingredients, complete label transparency, and rigorous third-party testing. The fast-growing brand has won hard-earned trust among discerning sports nutrition customers, delivering credibility and standout performance as a modern sports nutrition leader.”

Partner of the Year was awarded to RAW Nutrition. This brand “pairs best-in-class formulations with authentic community engagement that resonates deeply with consumers, creating serious momentum at The Vitamin Shoppe that only continues to grow.”

Launch of the Year was awarded to David Protein Bars, which “feature headline-grabbing macros that keep even the most demanding protein devotees satiated with an indulgent taste that matches its nutrient credentials. Add bold marketing and viral momentum, and it’s clear how David became a top-selling bar at The Vitamin Shoppe.

Health Enthusiasts’ Choice Awards

Best in Wellness was awarded to Mary Ruth’s Liquid Morning Multivitamin, which “is delicious to taste and has become a favorite among both The Vitamin Shoppe’s customers and Health Enthusiasts themselves, who praise its highly absorbable, easy-to-digest liquid format and thoughtfully balanced nutrient profile.”

Best in Sports Nutrition was awarded to Transparent Labs’ 100% Grass-Fed Whey Protein Isolate Powder, “the formula that many customers ask for by name, and health enthusiasts are proud to recommend to anyone seeking premium quality, uncompromising purity, and exceptional performance.

The Suppies were celebrated on Feb. 18 at Electric Lemon at the Equinox Hotel in New York City. The awards dinner brought together founders and CEOs of the winning brands, along with The Vitamin Shoppe executive team, industry thought leaders, and top creators, including Lean Beef Patty, honored as Best Brand Ambassador.