Standard Process has announced a brand evolution, in which it will place a greater focus on supporting practitioner-led care to elevate whole food nutrition’s role in advancing public health.

“Restoring nutritional integrity as the foundation of health has been a guiding principle of Standard Process since 1929,” said Charlie DuBois, Standard Process president and CEO. “Our understanding of whole food nutrition continues to advance. There has never bee na more important time to empower people in changing their lives.”

Estimates suggest that 60% of children’s daily calories come from ultra-processed foods, and 80% of people don’t consume enough fruits and vegetables, increasing the risk of nutrient gaps that can affect healthy aging.

Standard Process’s model begins with a foundational commitment to soil health, the company reported, to allow practitioners and patients to rely on supplements from unique and nutritionally robust ingredient sources.

“Understanding the origin of your ingredients is essential,” said Simone DuBois, senior director of business development. “When they are grown on our certified organic farm or intentionally sourced, we can confidently stand behind their quality, purity, and nutrient density.”

More than 80% of the raw materials used in the brand’s products come from its 1,200-acre USDA Certified Organic, family-owned farm. The company leverages organic and regenerative farming practices, which include applying 500,000 pounds of its own organic compost annually. Soil mineral and nutrient levels are tested regularly to ensure consistent quality and integrity, laying the foundation for the most nutrient-dense crops.

The company also conducts research through its Nutrition Innovation Center, dedicated to whole food nutrition, breeding nutrient-dense crops, identifying food-based bioactive compounds, discovering underlying mechanisms of action, and developing new ingredients and formulas.