Market Updates

SmartyPants Vitamins Teams Up with Chamber of Mothers to Launch Community Care Initiative

CoM Unity is a national initiative to provide mothers with resources through local nonprofit chapters.

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By: Mike Montemarano

Associate Editor, Nutraceuticals World

Photo: Martinan | Adobe Stock

Chamber of Mothers, a nonprofit advocating for mothers on paid leave, affordable childcare, and maternal health, announced the launch of CoM Unity, a national initiative to strengthen community care by supporting mothers with local resources. The nonprofit supports up to 20 million people monthly through more than 100,000 members, 48 local chapters, and a presence in 33 states.

The launch is done in partnership with SmartyPants Vitamins, a nutrition brand specializing in children’s and prenatal formulations.

According to Chamber of Mothers, 80% of mothers feel lonely, and many lack access to consistent non-medical support during pregnancy. About 17% of new mothers report receiving no outside help aside from a spouse or partner, yet some 90% of people are willing to help. CoM Unity aims to connect people, and amplify existing resources and community care work.

“CoM Unity is rooted in the belief that community is a basic human need. Across generations and cultures, mothers have relied on one another for care, wisdom, and survival. Yet in modern America, too many parents are navigating pregnancy, postpartum, and parenthood alone. As we continue to advocate for the policies families need to thrive, our path forward, now more than ever, is together. We need each other,” said Erin Erenberg, CEO of Chamber of Mothers.

“Through CoM Unity, Chamber of Mothers and SmartyPants Vitamins are creating pathways for connection that honor the many ways care has always existed, while making it easier for mothers to ask for and receive support today,” said Devyani Chaturvedi, senior nutrition scientist at SmartyPants Vitamins. “The initiative connects mothers to local organizations, grassroots networks, and one another, while amplifying the work of community care leaders who have been doing this work on the ground, an effort we at SmartyPants have championed in other ways since inception in 2011.”

CoM Unity will roll out nationally through local chapter engagement, community activations, and outreach.

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