Sirio, a global contract development and manufacturing organization (CDMO) and provider of gummy and softgel solutions, recently launched X Mg, a range of magnesium supplement concepts. The company will debut the new line at CHPI 2025 in Frankfurt at stand 6.0C6.

The range of six products is designed around magnesium’s wellness benefits from exercise performance and recovery to sleep and relaxation.

While the demand for magnesium is high, the scope of the mineral’s benefits leaves consumers confused about which form or format is best suited to their needs. Sirio’s product concepts in the X Mg portfolio are designed to help manufacturers provide consumers with clarity and convenience.

For instance, the X³ Mg Relax gummy, designed to promote stress relief, overcomes challenges related to magnesium’s bitterness and the fact that it is prone to sweating, which makes it extremely difficult to develop a magnesium gummy, Sirio reported.

The X³ Mg Active softgel for muscle health stands out in a market accustomed to hard capsules. It provides three sources of magnesium, turmeric for inflammation support, and vitamins C, D, and K for muscle, bone, joint, and recovery benefits.

The X Mg sleep complex gummy blends magnesium citrate for nerve support with botanical extracts that are known for their calming effects.

Other concepts include an Xtra Magnesium gummy; FizzyBits Recovery effervescent tablets which can be consumed without water; and HydraBites Energy gummies with vitamins B1, B3, and B6.

“We’re excited to introduce our new Sirio X Mg portfolio at CPHI, giving potential partners a chance to harness the opportunities of one of Europe’s most in-demand ingredients across six captivating concepts,” said Sara Lesina, general manager of Sirio Europe. “Each entry in our new range is strategically crafted to meet a key market need, from convenient pre-workout energy boosters to effective gummies that promote a good night’s sleep. We can’t wait to show CPHI visitors how we pioneer solutions that help brands stand out the Sirio way, helping people across the globe to fuel what moves them.”