Saanroo has appointed Viral Shah as senior business development director for North America.

He will oversee the business growth efforts of the company’s portfolios, supporting key accounts, emerging brands, and innovative partners. He will be the technical-commerical lead in North America, converting scientific data into content for brand leaders, marketers, and R&D teams.

Shah has 15 years of experience in formulation science, product innovation, and commercial strategy in consumer health, OTC, nutraceutical, and CPG sectors. “Saanroo’s commitment to publishing research and maintaining scientific integrity truly sets the company apart in today’s market,” Shah said. “There is an increasing demand for ingredients that are not only innovative but also clinically validated and commercially practical. I look forward to collaborating with our partners t oturn strong science into successful product launcehs across North America.

Shah has an MS in pharmaceutical science and experience in analytical development and formulation of FDA-regulated products. He has collaborated with branded ingredient suppliers, CMOs, retail buyers, and cross-functional R&D teams.

“Viral brings a rare combination of scientific depth and commercial execution,” said John Quilter, CEO of Saanroo. “His experience across regulated product development, retail strategy, and ingredient innovation strengthens our ability to support partners with insight that is both technical and practical. His leadership will play a key role in advancing our science-driven approach.”