KSM-66, Ixoreal Biomed’s ashwagandha brand, has announced that Robert Landowski, FC Barcelona striker and Poland captain, will represent the brand worldwide across all markets where KSM-66 operates as a global brand ambassador.

The partnership will highlight Lewandowski’s two-decade elite-level soccer career, and KSM-66 Ashwagandha’s commitment to the 4,000-year-old tradition of root-only extraction.

“Robert has been using KSM-66 Ashwagandha for years, which makes this partnership incredibly authentic,” said Kartikeya Baldwa, founder and CEO of KSM-66. “The Lewandowski family’s trust runs deep, their wellness brand Levann has used our ashwagandha in their products for years. He didn’t choose us for this announcement. He chose us long ago based on quality and clinical validation. His sustained excellence reflects results that come from uncompromising standards. This partnership formalizes a relationship built on genuine trust.”

“At 37, playing at this level isn’t just about training harder, it’s about recovering smarter,” said Robert Lewandowski. “I’ve been using KSM-66 for years because it helps with what matters most: recovery after intense matches and staying mentally focused under pressure. Your body and mind need to work together. The root-only extraction and clinical research gave me confidence from the start and the results keep me coming back.”

“Root-only extraction of ashwagandha adheres to thousands of years of traditional usage, and modern clinical validation, delivering what matters: potency and purity. But some manufacturers use stems and leaves, which are significantly cheaper, to maximize profit margins. This compromises safety as per [an] advisory from the government of India. We refuse that shortcut. Robert’s partnership confirms that when performance is non-negotiable, quality cannot be compromised,” said Paras Jain, COO of KSM-66.