Market Updates

Ritual Expands Retail Footprint with Walmart Launch

Health and wellness brand brings four women’s health supplements to select Walmart stores across the U.S. and Walmart.com

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By: Sean Moloughney

Editor, Nutraceuticals World

Ritual has expanded its retail presence to Walmart with four women’s health supplements now available at select Walmart stores across the U.S. and online at Walmart.com

Products include Ritual’s multivitamin, Essential for Women 18+, its best-selling prenatal multivitamin, Essential Prenatal, its multivitamin for women post-menopause, Essential for Women 50+, and its multivitamin for postpartum nutrient needs, Essential Postnatal.

“Making high-quality, science-backed supplements for women has always been a core part of our mission,” said Katerina Schneider, founder and CEO of Ritual. “Partnering with Walmart, a company that shares our commitment to rigorous research and ingredient transparency, helps bring that mission to even more women. Together, we’re making it easier than ever for women to access essential nutrition in a place they already know and rely on.”

Ritual aims to redefine the supplement aisle with its commitment to clean, science-backed formulas that meet high standards for safety and efficacy. Each product is developed by scientists using traceable, clinically studied ingredients in research-recommended dosages. Ritual has pledged to complete clinical studies on all existing products by 2030.

Additionally, all of Ritual’s supplements are certified Purity Award-winning by Clean Label Project. This award involves independent testing for over 200 environmental contaminants and chemicals, including heavy metals like lead and mercury, pesticide residues, plasticizers, glyphosate, and antibiotic residues.

“We’re excited to welcome Ritual to Walmart,” said Kristin Piper, vice president, merchandising wellness. “Ritual is a brand our customers have been looking for, rooted in the desire for more transparent, science-backed supplement offerings — and joins our growing wellness assortment as more customers proactively manage their wellness goals.”

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