Radicle Science Launches First ‘Health Impact Tracker’ for Wellness Brands

Radicle Science, the healthtech B-Corp offering proof-as-a-service, has debuted Journey, which the company said is the first health-impact tracker that can deliver real-world evidence into how supplements, functional foods, and beverages affect individual health.

Built on its proof-as-a-service technology platform, Journey by Radicle Science can also boost consumer engagement and allow brands to demonstrate the personalized effects of their products on consumers.

Journey digitally engages consumers post-purchase, allowing them to track their health and providing real-time personalized visualizations of their progress. In turn, Journey enables brands to foster greater consumer adherence, trust, and repeat purchase, while also arming them with insights into the aggregate health and behavior of their customers.

“From steps and heart rate to weight and sleep, two-thirds (66%) of Americans are regularly tracking at least one health metric. However, we aren’t tracking a factor that 92% of users agree is essential for maintaining health: the impact of wellness brands. Until now,” said Radicle Science Co-founders Pelin Thorogood, MBA, Executive Chair, and Jeff Chen, MD, CEO.

“Today’s consumers want more than promises—they want proof. Journey by Radicle Science empowers individuals to see for themselves how wellness brands work for their unique bodies, while brands gain the insights needed to foster deeper, personalized connections with their target audience,” they noted.

Brands easily enroll their purchasing consumers into Journey via a unique link or QR code. Journey collects consumers’ demographics and assesses baseline health, sends regular reminders to use the product, and tracks their product usage and health progress over time.

Each time consumers provide data, they immediately receive individualized visualizations of real-time changes in their health. This results in improved engagement and adherence, the company said. Consumers can also receive a personalized health report.

“We want to help our customers understand better how our products deliver meaningful results week by week in their personal journey with our products,” said Ilan Sobel, CEO of BioHarvest Sciences. “That’s why we’re excited to offer Journey to our customers. Starting this March, VINIA customers will be able to track their health progress and see firsthand the personalized impact of our products. This innovative tool will provide real-time insights into how our products benefit each individual, while giving us invaluable data on usage and health outcomes that will help refine and innovate our offerings. We believe Journey will be an invaluable asset in delivering personalized wellness solutions for our customers.”

Chen and Thorogood said that pilot brands experienced a 20-30% increase in repeat purchases, proving the power of real-time, data-driven, personalized engagement. In addition to the direct revenue impact Journey delivers, brands also receive unique behavioral and perception insights from Journey to optimize their marketing strategies and product positioning.

Specifically, AI and statistical analysis of the aggregate data from consumer Journeys provide novel health insights to drive R&D, improve dosing/usage instructions, and inform future clinical trials.