Nutrabolt Expands Investment in Bloom Nutrition

Extending its reach into new categories and usage occasions to attract a broader consumer base, Nutrabolt has expanded its investment in Bloom Nutrition, the wellness line founded by Mari Llewellyn and Greg LaVecchia.

The expanded investment follows Nutrabolt’s minority stake in January 2024 when it led a $90 million financing round, which at the time gave Nutrabolt a 20% ownership stake in the company. The companies collaborated on Bloom Sparkling Energy, which launched in mid-2024 and expanded to nationwide distribution in early 2025.

“Since our first introduction to Bloom, I’ve been continually impressed by the brand’s evolution, its visionary founders, and their explosive growth,” said Doss Cunningham, chairman and CEO of Nutrabolt. “With the breakout success of Bloom Pop and a record-breaking year for Bloom Sparkling Energy, the brand’s momentum presents a powerful step-change growth opportunity for Nutrabolt. I’m confident Bloom is on track to become one of the fastest-growing and most talked-about beverage brands in the years ahead.”

Nutrabolt said it will continue to collaborate with Bloom’s founders and management team, who still drive the brand and lead its strategic vision. Cunningham did not disclose Nutrabolt’s current ownership stake but confirmed the company has now invested over $200 million in Bloom.

“We’re incredibly proud of the momentum we’ve built and the community we’ve cultivated,” said Greg LaVecchia, co-founder and CEO of Bloom. “Nutrabolt has been a valuable partner — fully aligned in our mission and a genuine champion of our brand. With this expanded partnership, we’re excited to enter our next phase of growth and create something truly meaningful together.”

The broader investment strengthens the commercial partnership between Bloom and Nutrabolt, further supported by the ongoing relationship with Keurig Dr Pepper (KDP).