Booth 4392

Nuritas, a company specializing in AI-discovered bioactive peptides, will feature its PeptiStrong ingredient in a drinkable yogurt format, demonstrating how plant-based peptides can enhance familiar, wholesome formats that consumers are familiar with.

The peptide ingredient, sourced from fava beans, is clinically shown to support improvements in muscle strength, energy, and recovery.

“Yogurt, especially drinkable yogurt, is one of the most powerful and fastest growing nutrition platforms in food and beverage because it’s familiar, trusted, and able to deliver protein, live cultures, and satiety in a convenient way,” said Rex Foor, vice president of commercial partnerships for food and beverage at Nuritas. “This is why PeptiStrong is a natural fit in the category, seamlessly formulated into yogurts to help brands meet rising demand for protein wellness and give consumers a simple and enjoyable way to support muscle strength and performance as a part of their daily diet.”

Visitors at Nuritas’ booth can sample prototypes and participate in grip strength testing, a straightforward way to connect muscle wellness with everyday vitality and healthy aging.

“Using our AI platform, we can identify bioactive peptides from plants and natural food sources, unlocking the power of nature to discover and develop active ingredients that help transform people’s health,” said Nora Khaldi, PhD, CEO and founder of Nuritas.

Nuritas is now featured in products from GNC, The Vitamin Shoppe, The Feed, Make Wellness, and other brands, in more than 100 formulations. These launches, in addition to launches featuring the newer ingredient PeptiSleep, reflect a movement toward ingredients that are rooted in nature and scientifically validated.