Niagen Bioscience launched Tru Niagen Beauty, a beauty supplement featuring the company’s Niagen nicotinamide riboside (NR), a booster of the endogenous compound NAD+. The formula also features astaxanthin (4 mg), hyaluronic acid (120 mg), grape seed extract (100 mg), biotin (5 mg), and vitamin E (30 mg).

Tru Niagen Beauty can be taken as a complementary product along with Tru Niagen 300 mg or Tru Niagen Pro 1,000 mg to support cellular health, the company reported.

“Healthy, resilient skin starts below the surface,” said Tiffany Libby, MD, double board-certified dermatologist, Mohs surgeon at Brown Dermatology, and scientific advisor at Niagen Bioscience. “Tru Niagen Beauty represents a new chapter in NAD+ skincare science, supporting the cellular foundation for healthy, radiant skin.”

Tru Niagen Beauty is now available at www.truniagen.com, as a standalone product and in two curated bundles stacked with Tru Niagen 300 mg and Tru Niagen Pro 1,000 mg. It will also be launching on the company’s healthcare practitioner channel.