Nature’s Way, known for its Sambucus brand of immune supplements, has introduced Sambucus Ultra Immune Juicy Burst, a soft chew that features a fast-absorbing liquid center. The chews are now available at Target stores nationwide.

“Immune health continues to be a priority for many consumers,” said Geoff Wills, vice president of marketing at Nature’s Way. “We’re excited to launch a supplement made with the same immune-supporting ingredients that our followers know and love, now in a fun and novel format that they’ll look forward to taking.”

Individually wrapped for on-the-go support, Sambucus Juicy Burst chews are formulated for adults and kids 4 years and up.

The extra-strength formula is made with high-potency vitamins C and D3, an excellent source of zinc, and premium black elderberry extract.

“At Nature’s Way, we’re committed to creating quality supplements that consumers can trust,” said Travis Borchardt, vice president of product integrity and compliance. “For this new Sambucus innovation, we use concentrated black elderberry extract from premium cultivar elderberries. Nature’s Way’s elderberry extract is tested for identity, potency, and purity using advanced chemistry techniques employed in its state-of-the-art ISO 17025 accredited laboratory, so you know the supplement contains the authentic elderberry extract found in all our Sambucus products.”

Nature’s Way Sambucus Ultra Immune Juicy Burst is available at Target and various grocery stores nationwide and online at NaturesWay.com and Amazon.