Products & Ingredients

Nature Made Expands Gut Health Portfolio with SuperGreens and Digestive Enzymes

The brand sought to introduce an approachable and accessible line of greens and enzymes as consumer interest grows.

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By: Mike Montemarano

Associate Editor, Nutraceuticals World

Photo: Nature Made

Nature Made, has introduced a line of three new products to support gut health: SuperGreens Powder, SuperGreens Capsules, and Digestive Enzymes.

Greens are a broad and rapidly growing segment, but consumers still have low familiarity. Supergreens was created to serve as an approachable and accessible option to proactively care for the gut. SuperGreens are available in powder and capsule form, and feature kale, spinach, broccoli, and 12 key nutrients and digestive health ingredients to support digestion, energy, immune function, and whole-body health.

Eighty-one percent of consumers have experienced digestive concerns in the last year, but many don’t know what causes discomfort, Nature Made reported. To address a range of foods that cause digestive issues, the company’s enzyme formula features five different types to break down various food groups, addressing occasional bloating and abdominal discomfort.

“As the brand that cares for you, Nature Made’s commitment to innovation advances to an exciting new level with the launch of SuperGreens and Digestive Enzymes,” said Desiree Dowe, vice president of innovation. “We value the importance of providing new and approachable ways to support consumers on their health and wellness journeys at every stage of life, giving them the confidence to try something new from a vitamin and supplement brand that offers science-backed ingredients and meaningful benefits.”

SuperGreens Powder features the prebiotic fiber inulin, and SuperGreens Capsules contain the probiotic branded as LacotSpore to deliver digestive health benefits. Both products contain B vitamins to support metabolism, and vitamins C and D3 to support immune function. SuperGreens Powder is made with a cup of vegetables per one-scoop serving and can be dissolved into eight ounces of water or any non-carbonated beverage. SuperGreens Capsules are made with a half-cup of vegetables and provide 2 billion CFU of probiotics in a daily three-capsule serving.

Digestive Enzymes contains amylase to break down carbs, lipase to break down fats, protease to break down proteins, lactase to break down dairy, and cellulase to break down fiber.

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