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Clinical studies support the antioxidant's role in promoting healthy oocytes and sperm cells, and protecting gametes and early embryos from oxidative stress.
August 20, 2025
By: Mike Montemarano
Associate Editor, Nutraceuticals World
A majority of consumers are not aware of ubiquinol, a reduced, active form of the compound CoQ10, though many (51%) would like to know more in the future regarding its role in reproductive health, a new consumer survey commissioned by Kaneka Nutrients found.
The survey of over 1,000 men and women aged 18-60 years was conducted in collaboration with fertility expert and public health nutritionist Emma Derbyshire, PhD, to evaluate the awareness of ubiquinol among consumers in the U.K.
Most (64%) of consumers were unaware of the role ubiquinol plays in reproductive health, but wanted to learn more.
The findings come at a time when fertility rates are on the decline in Western and Central Europe; the fertility supplements market has seen significant interest, and is projected to grow at a CAGR of 7.3% in Europe between 2024 and 2030.
“With growing demand for reproductive health supplements across Europe, this new survey reveals there is also widespread consumer appetite for education on how nutrition can impact fertility journeys,” said Filip Van hulle, general manager of Kaneka Nutrients Europe. “This presents exciting opportunities for supplement manufacturers to fill these knowledge gaps and develop crucial connections with consumers in a health area that holds so much emotion. Kaneka Ubiquinol is a great place to start this education, as the ingredient has substantial scientific backing for its role in both female and male fertility, as well as growing support from healthcare professionals and experts like Dr. Emma Derbyshire.”
Kaneka Ubiquinol has been clinically studied for its role in promoting healthy oocytes and sperm cells; its antioxidant activity also protects gametes and early embryos from oxidative stress and cellular damage, clinical studies have found.
“While the science behind Ubiquinol in fertility is robust and expanding, what really resonates with me is seeing how eager people are to learn about it,” said Derbyshire, who authored the survey. “Fertility struggles are deeply personal and can often feel overwhelming and isolating. Giving people evidence-based nutritional insights and guidance can help to empower them on their journey. Every person deserves to understand how nutrition might support their path to parenthood.”
The survey asked participants how they would like to learn more about ubiquinol and its benefits for fertility, and 44% of respondents said they would speak to their general practitioner, while 37% said they would look for online content.
“These final findings present a roadmap for supplement brands developing consumer education strategies,” Van hulle said. “Informative, engaging, and empathetic online content will play a major role, as will partnerships and collaborations with healthcare providers. In such a personal and private health area, real human connections paired with strong scientific backing are needed to win the day.”
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