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MartinBauer Acquires American Botanicals, Wholesaler of Wildcrafted Herbs

The deal strengthens MartinBauer’s U.S. footprint and enhances customer value worldwide, the company said.

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By: Sean Moloughney

Editor, Nutraceuticals World

Photo: alexkich | AdobeStock

MartinBauer announced its acquisition of American Botanicals, a supplier of U.S. wildcrafted botanicals, expanding the company’s agricultural footprint and fortifying its ability to deliver value to customers across the global food and dietary supplement industries.

“Welcoming American Botanicals into the MartinBauer family is about building on complementary strengths,” said Michael Wagner, CEO of MartinBauer in North America. “By combining American Botanicals’ deep heritage in domestic sourcing with MartinBauer’s global expertise and reach, we are creating a powerful platform that secures supply, accelerates innovation, and delivers the trusted excellence that our customers depend on.”

Founded in Missouri, American Botanicals has earned a reputation for sustainable practices and enduring grower partnerships, including stewardship of 33,000 acres of land in the Appalachian region dedicated to premier wildcrafted botanicals and herbs. The company will continue to offer the same portfolio of wildcrafted herbs, spices, and roasted carob, while benefiting from MartinBauer’s U.S. processing, R&D expertise, and quality standards.

This vertical integration within the United States ensures consistency, resilience, and the ability to meet evolving customer demands, MartinBauer said.

“MartinBauer is the right company to take American Botanicals into the future,” said Greg Flickinger, CEO of American Botanicals. “It provides continuity for our growers and customers while opening new avenues for growth. Together, we can preserve the authenticity of our heritage while expanding access, innovation, and value across more markets.”

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