Market Updates

Keynote Speakers, New Features, Full Agenda Unveiled for Natural Products Expo West

The 45th conference will feature entrepreneur Gary Vaynerchuk and nutrition scientist Jessica Knurick, PhD, as keynote speakers during the week.

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By: Mike Montemarano

Associate Editor, Nutraceuticals World

Photo: New Hope Network

New Hope Network has announced its lineup of keynote speakers for Natural Products Expo West, along with its full schedule and agenda, for the 45th installation of the event, taking place in Anaheim, California, March 3-6.

Keynote Speakers

On Wednesday, March 4, visitors can dive into the latest product trends and market insights with “The State of Natural & Organic.” Panelists will include:

On Thursday, March 5, entrepreneur Gary “GaryVee” Vaynerchuk will share insights on the intersection of business, culture, and the internet. He will talk about shifts in consumer attention impacting business realities, and how brands can stay relevant in today’s changing landscape.

On Friday, March 6, Jessica Knurick, PhD, nutrition scientist and scientific communicator, will deliver an inspiring presentation on public health, food policy, and evidence-based nutrition. She is renowned for debunking health misinformation and simplifying complex topics, New Hope reports, and at this year’s Expo, she’ll discuss how to critically evaluate scientific information and gain a deeper understanding of how food systems and policies influence everyday decisions.

What’s New This Year?

The CPG Innovation Summit, a one-day event taking place at the Anaheim Marriott on March 3 before the show floor opens, will bring together brands, investors, service providers, and industry leaders to explore the future of consumer packaged goods. Discussions will focus on AI-driven marketing, next-generation business strategy, evolving retail models, and impact-driven innovation.

The Snack Lab is a new space for exploring the latest in better-for-you snacking, offering products that combine wellness, flavor, and indulgence. It will showcase “the next generation of guilt-free, delicious snacks.”

The Launch Pad will feature novel concepts and emerging natural and organic brands. Attendees will experience cutting-edge ideas and connect with innovators shaping the future of the industry.

“This year’s Expo marks an extraordinary milestone as we celebrate 45 years of serving as the definitive hub for the natural and organic products community,” said Jeff D’Entremont, senior vice president of natural products at Informa Markets. “Natural Products Expo West is more than just an event, it is the essential gathering for the CPG industry, where established and emerging brands come together to connect, innovate, and lead the way forward. We are continually evolving the show to deliver unparalleled opportunities to discover groundbreaking products, uncover the next big trends, and gain actionable insights that drive business success for established and emerging brands to connect, innovate, uncover the next big trends, and gain valuable insights that drive business success and shape the future of the natural products industry.”

The full schedule and agenda for Expo West can be found here.

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