A fundraising campaign led by companies in the nutraceuticals industry, #HopeNeedsAHome, has been recognized at the 2026 PRNEWS Purpose & Impact Awards in New York.

The fundraiser was presented to The 6AM Agency, for its pro bono leadership and execution of the global campaign, delivered in partnership with A Thousand Plus, Cypress Minerals, and Cepham Inc.

The initiative mobilized the global nutraceutical industry to secure a permanent home for the Wings of Hope Rescue Home in Nairobi, Kenya, which is one of several humanitarian initiatives supported by A Thousand Plus.

In eight weeks, the campaign raised $111,908 toward the $140,000 required to purchase the property housing the shelter, which provides sanctuary for 57 young mothers aged 11 to 17 and their babies, all survivors of assault, rape, or incest, who faced eviction when the property was placed on the market.

The campaign message, “One dollar is a fortune in Africa,” emphasized the power of small contributions and the importance of donations of all sizes.

“Equally critical was the eight-week deadline,” said Gillian Fish, founder and CEO of The 6AM Agency, and board director of A Thousand Plus. “The compressed time frame placed pressure on potential donors to act immediately rather than delay giving. Combined with the low barrier to entry, this urgency ultimately helped define a new fundraising model.”

“This campaign, simply put, was about a moral imperative. Thanks to the corporate and individual donors who rallied to help us achieve our goals,” Fish continued.

The award reflects the power of collective action, said Michelle Martin, president and COO of Cypress Minerals and CEO of A Thousand Plus. “This recognition highlights what’s possible when strategic thinking meets a shared purpose to create meaningful impact,” Martin said. “The vision, collaboration, and determination brought forward by the 6AM team were extraordinary. Equally, this award belongs to the global nutraceutical community — companies, practitioners, associations, and individuals — who came together to protect the future of these young mothers and their children. The real success will always be the lives changed and hope restored for the Wings of Hope residents and leaders. Moments like this simply remind us what is possible when people act together with compassion and purpose.”