Hum Nutrition Launches Ad Campaign for Flatter Me Fiber Taking Aim at ‘Junk Food Culture’

In a tongue-in-cheek parody of fast food advertising, Hum Nutrition has launched a new campaign, “Cravings? I’m crushin’ it,” which highlights its Flatter Me Fiber GLP-1 Booster supplement.

Where there are drive-thru menus, combo meals, and neon-lit visuals, Hum’s advertisements “hijack [sic] the moment when you’re most tempted,” the company reported, with a reminder that there are healthier ways to satisfy cravings.

Each serving of Flatter Me Fiber delivers 10 grams of prebiotic fiber, which may support the production of GLP-1 and increase satiety. The drink mix comes in Strawberry Lemon and Pineapple Passionfruit flavors.

“People want to feel good and laugh. We saw an opportunity to poke fun at our habits while inspiring better ones,” said Walter Faulstroh, CEO of Hum Nutrition. “This campaign lets us be part of the cultural conversation without preaching. It’s wellness with a wink.”

Other elements of the campaign will include a “GLP-1 trading post,”  offering quick wellness fixes like fiber- and enzyme-loaded sodas and other surprises at the center of The Grove on July 12th in Los Angeles; a video ad series featuring characters tempted by “junk” who discover crave-worthy wellness swaps; and street posters and social ads mimicking fast food promos with modern wellness upgrades and taglines located throughout Los Angeles and within proximity to popular drive-throughs.