Products & Ingredients

GNC Reformulates Beyond Raw Lit Pre-workout

The new formula is available in fan-favorite and new flavors, and is now free from artificial colors.

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By: Mike Montemarano

Associate Editor, Nutraceuticals World

GNC has reformulated its Beyond Raw Lit preworkout supplement as Lit V2.

The formula is designed to support strength, pumps, workouts, and longer-lasting energy. The supplement is available in fan-favorite flavors such as gummy worm, blue raspberry, watermelon, and strawberry lemonade, as well as new flavors such as passion orange guava and gummy shark.

Lit V2 contains 250 mg of Cognizin Citicoline, 50 mg of Senactiv for endurance support, and 50 mg of Astragin for enhanced absorption. GNC increased the creatine dosage from 1.5 grams to 3 grams, and increased the L-citrulline dose from 3 grams to 5 grams for bigger pumps, and a higher dose of electrolytes. The formula maintains a 250 mg dose of caffeine, including 50 mg of ZumXR extended release caffeine, and 3.2 grams of beta-alanine.

 The new formula also contains no artificial colors, in response to growing consumer demand.

“At GNC, we’ve built a legacy of delivering science-backed, innovative solutions to help our customers perform at their best,” said Tyler McGlasson, director of product innovation and design at GNC. “As fitness needs continue to evolve, we’re proud to remain the go-to destination for breakthrough supplements. The enhanced Beyond Raw Lit V2 formula, with advanced ingredients and bold new flavors, is further proof of our commitment to setting the standard in the industry.”

Lit V2 will have a Vegas-inspired look, available for a limited time at the 2025 Mr. Olympia competition in Las Vegas in October.

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