Charlotte’s Web, a specialist in hemp-derived CBD, has continued its expansion into the sleep and relaxation category with Quiet Sleep Mushroom Gummies, a melatonin- and cannabinoid-free formula designed to help calm the mind and support quality sleep. The new formula is a response to demand for natural, drug-free sleep support alternatives.

Quiet Sleep Gummies feature organic reishi mushroom fruiting bodies, chamomile flower extract, and magnesium citrate to ease tension, promote relaxation, and prepare the body and mind for sleep. The gummies are available in a strawberry lemon flavor and 30- and 60-count bottles. The gummies are vegan, and contain no stevia, monk fruit, or sugar alcohols.

“Millions of Americans struggle with sleep, and not everyone wants to use melatonin or conventional options,” said Bill Morachnick, CEO of Charlotte’s Web. “Quiet Sleep reflects our commitment to science-backed, plant-based innovation. By combining three trusted ingredients that work in harmony to calm the mind and promote quality, natural sleep, we’ve created a gentle yet effective solution that supports nightly rest and meets the growing consumer interest in mushroom and botanical wellness.”

Recent data from a Charlotte’s Web consumer survey of 1,080 Americans suggest that 80% of people stay up later than they should even if they’re tired, at least on an occasional basis. This behavior, known as “revenge bedtime procrastination,” is attributed to sacrificing rest even when it negatively impacts one’s relationship with sleep. Quiet Sleep Gummies are formulated to help users calm down and prepare for rest, the company noted.