Products & Ingredients

CarobWay, GRA Nutra Enter U.S. Distribution Agreement to Commercialize Prebiotic Fiber

CarobBiome, a novel prebiotic fiber from carob fruit, can improve digestive comfort, enhance satiety, and contribute to overall metabolic function.

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By: Mike Montemarano

Associate Editor, Nutraceuticals World

Photo: CarobWay

CarobWay has entered into an exclusive distribution agreement with GRA Nutra Corp, a Delaware-based developer and distributor of natural ingredients, to commercialize its first product, a prebiotic fiber called CarobBiome.

The natural prebiotic fiber is derived from upcycled carob fruit, shown to support digestive comfort, satiety, and overall metabolic function.

CarobWay is a vertically-integrated company operating as a cultivator and innovator of specialty ingredients derived from the fruit, and has a full portfolio of products in the pipeline.

CarobBiome is minimally processed and sourced from upcycled carob pulp. It is extracted using only water and heat, enabling a clean ingredient list, and its production is ready to scale for the U.S. market, with rollout beginning in 2026.

“By integrating CarobWay’s responsibly produced, high-quality, carob-based ingredients into GRA Nutra’s North American portfolio, we enhance the value we can deliver to our customers across the functional food, beverage, and supplement industries,” affirms Lynda Doyle, CEO of GRA Nutra Corp. “I have known CarobWay’s co-founders, Udi Alroy and Guido Schaer for many years, and they have a long history of bringing top-tier natural products into the market. I’m excited to work directly with them. I have immense respect for their expertise and their commitment to making a lasting impact on our industry. The rapid growth CarobWay has already achieved is remarkable. This collaboration underscores our shared vision for a more sustainable future and reflects our dedication to advancing industry standards through integrity, innovation, and lasting partnerships.”

CarobBiome comprises 85% total fiber, with both soluble and insoluble fractions. The insoluble portion naturally supports GI regularity and reduced bloating, while the soluble portion fuels beneficial microbes which produce short-chain fatty acids, and carries naturally-occurring polyphenols. SCFAs can improve gut barrier function, facilitating blood glucose management, satiety, and reduced cravings.

“CarobBiome addresses two everyday consumer concerns: digestive comfort and metabolic support,” said Udi Alroy, co-founder and CEO. “CarobBiome was designed to be gut-friendly, label-friendly, and highly functional.”

The fiber is heat-stable and has a neutral flavor, enabling integration into baked goods, snacks, meal replacements, shakes, and other foods and beverages. It imparts no bitterness or off-notes that can complicate re-formulation, and is vegan, allergen-free, and non-GMO.

In addition to fiber, Carob is rich in polyphenols, D-pinitol, vitamins, and minerals.

The carob tree is a drought-resistant perennial that thrives on marginal land, requiring minimal water and inputs; it resists pests naturally, and contributes to carbon sequestration and soil health. CarobBiome is upcycled and has a zero-waste footprint, since the seeds and other fractions are utilized for other ingredients.

“We are at the intersection of three fast-rising megatrends shaping the flourishing food-as-medicine movement,” said Alroy. “CarobBiome is powerful, yet very gentle on digestion making it suitable for people of all ages. It has relevance across multiple health categories, including metabolic and blood sugar balance, gut health, sports nutrition, and weight management. This partnership with GRA Nutra will be instrumental in effectively introducing our carob-powered portfolio into the US functional food and dietary supplement space. Their strong product development and commercialization expertise will further accelerate our growth.”

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