Aker BioMarine, a global krill oil supplier, has announced its second Krill Oil Week, a consumer education initiative to educate consumers on the benefits of krill oil as a source of omega-3s.

While many people are familiar with omega-3s, few know the differences between sources. Krill oil provides essential nutrients in a form that the body absorbs efficiently, and has been clinically validated for heart, brain, joint, and overall health benefits. Krill Oil Week will provide education on krill oil’s science, sustainability, and wellness benefits.

The campaign will kick off on World Heart Day, Sept. 29, and conclude one week later on Oct. 5.

“Consumer understanding of the different omega-3 sources and their unique benefits is still low,” said Cashtyn Lovan, marketing and business development director, Aker BioMarine. “Through this initiative, we want to make sure people have the information they need to make educated choices for their health and for the planet.”

Aker BioMarine will partner with brands to drive educational campaigns, social media outreach, and online promotions, all supported by KrillOil.com, an unbranded consumer education site. The platform provides guidance on omega-3 science, product quality standards, sustainability practices, and how krill oil fits into a balanced approach to nutrition.

Throughout Krill Oil Week, consumers can expect to receive promotional discounts from top trusted brands and educational content on how krill oil supports long-term heart, brain, and joint health while reinforcing sustainable choices for the ocean.