AIDP has entered into a strategic marketing and sales distribution partnership with Zinpro Corporation to develop and expand sales of its Zinpro Zinc LG in the North American dietary supplements market.

Zinpro Zinc Lg is a clinically-studied, patented zinc lysine glutamate designed to unlock zinc’s full biological potential. According to the company, it remains in the body longer and reaches target tissues more efficiently, delivering a more bioavailable ingredient to address shortfalls in daily zinc intake.

About 73% of the U.S. population doesn’t meet the estimated average requirement for zinc, the company reported. Because the body can’t store it, a consistent daily supply of the essential nutrient is needed.

“AIDP is known for bringing ingredients to market that respond directly to consumer needs, with a special emphasis on highly bioavailable minerals,” said Mark Thurston, president of AIDP. “Following the success of our novel branded magnesium range, we are excited to introduce the first new zinc compound to enter the U.S. market in decades. Zinc offers far more than immune support, it plays key roles in hair growth, skin repair, blood sugar balance, mood and memory, reproductive health, and even taste and smell. We are proud to represent Zinpro Zinc LG and share the benefits of this remarkable ingredient with our customers.”

“We are excited to partner with AIDP in the introduction of Zinpro Zinc LG to the North American human supplement market,” said Guillermo Vela, global director of Zinpro’s human division. “AIDP’s expertise in selling vetted, high-quality, and innovative minerals made them the perfect partner for Zinpro. AIDP’s broad customer base, along with our versatile product, creates an ideal partnership for both companies.”