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The blend of adaptogens, herbs, and minerals is formulated to promote relaxation, optimize sleep quality, and support better mood when waking.
August 25, 2025
By: Mike Montemarano
Associate Editor, Nutraceuticals World
AG1 has launched a nighttime drink for sleep support called AGZ.
The melatonin-free formula features key ingredients like Magtein magnesium L-threonate, saffron, and L-theanine, which are associated with improvements in relaxation, sleep, and restoration.
“In addition to the growing research on the impact sleep has on overall health, thousands of customer conversations over the years made it clear that foundational nutrition was just the beginning of our opportunity, and sleep issues were a huge need we could address,” said Kat Cole, CEO of AG1. “With the launch of AGZ, our second all-new product, we continue supporting customers’ health journeys, now both morning and night. Early customers, team members, and I have been enjoying the combination and synergies of AG1 and AGZ, creating a balanced cycle of energy and restoration and supporting whole body health around the clock.”
While AG1 is designed as a supplement for the morning routine, AGZ is a nighttime ritual, formulated to support winding down, sleeping, and waking up feeling restored.
Ingredients like L-theanine and ashwagandha help the nervous system unwind and promote healthy cortisol levels. Meanwhile, Magtein, valerian, and lemon balm support natural melatonin production and promote GABA activity. Saffron then supports a refreshed feeling upon waking, the company reported.
AGZ is NSF Certified for Sport, contains no added sugar, no artificial colors or flavors, and no binders.
The powder can be mixed with as little as four ounces of liquid and can be enjoyed cold, room temperature, or warm. It’s available in mixed berry, chocolate, and chocolate mint flavors, with no added sugar or artificial sweeteners.
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