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Now is a pivotal moment for brands to develop and deliver targeted, science-backed solutions that fill critical nutrient gaps, helping consumers rediscover health for the long haul.
July 8, 2025
By: Sean Moloughney
Editor, Nutraceuticals World
The surge in use of GLP-1 receptor agonists (RAs) is reshaping the health and wellness industry. These anti-obesity drugs have been hailed as “generational breakthrough medications,” with implications beyond weight loss. But their long-term impact may lie in what’s missing: nutrient depletion, muscle loss, and the need for sustained support. That’s where dietary supplements can play a crucial role.
For an industry already moving toward more condition-specific, personalized, and clinically supported products, GLP-1 RAs represent an inflection point. Companies that leverage understanding of metabolic health, muscle preservation, and micronutrient absorption can position supplementation as an essential component of medical and lifestyle intervention.
So far, the hype around these drugs seems legitimate when weighing the benefits against side effects. But to truly turn the tide on America’s poor health, GLP-1 drug protocols should be presented by prescribers within a more holistic context.
As noted in a study conducted by researchers at GNC and published in Frontiers in Nutrition in April, “There is a growing call to action for more integrated care plans that combine GLP-1RA with targeted diet and life-style modifications to enhance patient outcomes … Adequate nutrient intake is essential to promote health, reduce chronic disease, and prevent deficiencies and toxicities.” If ever there was a moment for clinical nutrition to shine, this should be it.
Acknowledging a gap in available data, GNC researchers conducted a nutritional analysis of GLP-1 medication users to understand nutrient deficiencies. Results showed that compared to Dietary Reference Intake (DRI) values, subjects taking GLP-1 RAs consumed adequate amounts of B vitamins, copper, phosphorus, selenium, and zinc, but had insufficient intakes of fiber, calcium, iron, magnesium, potassium, choline, and vitamins A, C, D, and E.
Researchers concluded: “Patient-centered nutritional guidance is essential to optimize health outcomes and prevent unintended health consequences. Future large-scale studies are needed to assess the replicability of these findings and provide custom nutritional guidance for those on a GLP-1RA medication.”
Momentum around health and longevity continues to accelerate, and GLP-1 RA drugs are too impactful to ignore in this context. This is a pivotal moment for the supplement industry to develop and deliver targeted, science-backed solutions that fill critical nutrient gaps, helping consumers rediscover health for the long haul.
Success in this space will require more than formulation. Education, practitioner partnerships, and consistent communication around evidence-based benefits will be essential. Companies that can build trust and clinical relevance now will not only support better outcomes, they’ll help set the standard for the future of personalized, integrative nutrition.
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