Market Updates

VSL Probiotics Expands to Mass Retail with Walmart Launch

The first-ever retail rollout of VSL4 supplements is reaching more than 1,500 Walmart stores nationwide.

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By: Mike Montemarano

Associate Editor, Nutraceuticals World

Actial Nutrition, the U.S. distributor of VSL Probiotics, announced the first major retail expansion of its VSL4 probiotic supplement line through its launch at Walmart. VSL4 Gut and VSL4 Vaginal Health are now sold at more than 1,500 Walmart locations nationwide, marking the first time these supplements are available in physical retail stores in every state.

The VSL4 products are shelf-stable daily probiotic supplements designed for everyday wellness support. The brand also has VSL3, a medical food distributed through pharmacies and online for serious GI issues like IBS.

VSL4 gut is a daily multi-strain probiotic supplement for individuals prioritizing regularity and healthy, consistent digestion. It contains the same eight clinically researched strains as VSL3 but in a shelf-stable formula for digestive relief and general gut health. It is dairy-free and FODMAP certified.

VSL4 Vaginal Health is a daily multi-strain probiotic for women’s intimate wellness. It is formulated with clinically studied and research-backed strains, prebiotic fiber, cranberry extract, and essential B and D vitamins to support vaginal balance, odor, and normal yeast and pH levels.

“VSL Probiotics are built on a foundation of science, clinical credibility, and a deep understanding of the microbiome, and this expansion into Walmart represents a pivotal moment in makng our VSL4 line more accessible,” said Jeremy Goldstein, CEO of Actial Nutrition. “After strong growth in our direct-to-consumer channels, we’re thrilled to bring VSL4 Gut and VSL4 Vaginal Health into brick-and-mortar to meet consumers where they are, without compromising on potency, quality, or targeted formulations that define our brand. We’re excited to bring VSL4 to Walmart to help more people take a proactive, informed approach to their overall health.”

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