Veracity, a supplement brand specializing in metabolic support products, announced the launch of Metabolic Power Protein, a plant-based protein powder featuring MyoVera, a patented, clinically-studied chromium complex shown to enhance muscle protein synthesis.

The product is formulated to support sustained energy, appetite control, and long-term metabolic health.

“We are excited to partner with Veracity on their Metabolic Power Protein, which will be the first product launch featuring Nutrition 21’s new MyoVera brand and offers its clinically backed benefits to consumers,” said Jordan Miller, VP of Marketing for Nutrition21. “MyoVera is an innovative muscle and strength optimizer that helps users move better, feel stronger, and get more from their protein intake, regardless of lifestyle or fitness goals. It’s safe, effective, and offers superior results versus consuming protein alone.”

“Protein is the missing link in most people’s metabolic systems,” said Gabrielle Francis, chief medical officer at Veracity. “Metabolic Power Protein was designed to be more than a shake—it’s a true metabolic support tool. By helping the body build active muscle more effectively, it strengthens the foundation of metabolism itself.”

Veracity’s Metabolic Power Protein is third-party tested and was specifically formulated to reduce heavy metal content. The formula passes California’s Prop 65 levels for heavy metals and other toxins, the company reported; heavy metals accumulate in the body over time and can impact hormone balance, neurological health, kidney function, and long-term metabolic health.

“We didn’t create Metabolic Power Protein to chase a trend, we created it to fill a critical nutritional gap for our community,” said Allie Egan, founder of Veracity and certified health coach. “As protein takes center stage in conversations about strength training, weight health, and metabolic longevity, our mission is to deliver a solution that is safe, effective, clean, and truly aligned with the science of metabolism. Our Metabolic Power Protein is designed to work with Metabolism Ignite to give our clients a complete research-backed system designed to support sustainable weight health and long-term metabolic resilience.”

Metabolic Power Protein is formulated to support lean muscle building and recovery, improving overall metabolic rate, and to support satiety and appetite control.