The Natural Products Association (NPA) has marked its 90th anniversary. The association was founded in 1936 and has played a defining role in shaping the modern natural products marketplace, advocating for consumer access and industry concerns in Washington, D.C., and state capitals nationwide.

“For 90 years, NPA has stood as the industry’s steady and credible voice,” said Daniel Fabricant, PhD, president and CEO. “This anniversary is an opportunity not only to reflect on the progress we’ve made, but to reaffirm our commitment to leading the industry through the challenges and opportunities ahead.”

NPA is launching a 90th-anniversary fundraising campaign, “90 Years of Natural,” to strengthen the association’s advocacy, legal and scientific capabilities, engagement with policymakers, scientific and regulatory expertise, and defense of innovation and consumer choice, the association reported.

“This organization has endured for nine decades because it has always been guided by principle, science, integrity, and responsibility,” said Jim Emme, chairman of NPA’s board of directors and CEO of NOW Health Group. “Our task now is to ensure that NPA remains strong and effective for the next generation of innovators and consumers.”

NPA will commemorate its anniversary throughout the year with special events, policy initiatives, industry engagement (including its annual Fly-In Day on May 12), educational programming, and a capstone anniversary celebration.

“The challenges facing this industry today demand experienced leadership and a unified voice,” said Adel Villalobos, chairman of the 90th anniversary campaign and founder of Lief Labs. “This campaign is about investing in the future so that NPA can continue to defend innovation, protect consumers, and lead with authority for decades to come.”