FrieslandCampina Ingredients, a supplier specializing in protein and prebiotics, published its sixth annual trends report, which predicts food and nutrition trends based on recent consumer insights.

“2026 marks a turning point for the nutrition landscape, ushering in a new era of more accessible health,” said Floor van de Horst, global marketing director of performance and active nutrition. “Technology and knowledge-sharing are breaking down barriers, sparking the rise of personalized, accessible nutrition for all. Supported by AI and social media, consumers can discover and shop tailored nutrition solutions more easily than ever. But with greater accessibility comes greater expectations; 2026’s most successful brands will combine science, technology, and innovation to deliver trusted, effective components of consumers’ everyday wellness routines.”

Protein-Plus

While protein fortification is ubiquitous, it has become the baseline, and brands need to look beyond fortifying with protein alone, FrieslandCampina reported. Half (50%) of Gen Z and Millennial consumers are already seeking functional foods enriched with protein, fiber, and other ingredients for gut health benefits.

Cravings Control

With the widespread use of GLP-1 receptor agonists still shaping the health and nutrition market, consumers are seeking convenient products that support weight management by delivering essential nutrients in on-the-go formats.

Long-Term Wellness

Consumers who are looking to support their healthspan over the long run realize that wellness is built on healthy everyday habits. This year, people will be more interested in small, sustainable nutrition choices rather than radical diet changes, FrieslandCampina reported, such as fortified, nutrient-rich yogurts, which can fit into daily routines.

Fiber Makes a Comeback

Fiber is making a comeback and is no longer confined to cereal aisles, with “fiber-maxxing” trending on social media, and widespread multifunctional products in fun formats, FrieslandCampina reported. A fifth (20%) of consumers are looking to increase their fiber intake, representing a significant market opportunity.

Soft Drinks, Hard Benefits

Hydration is evolving to include more functional ingredients, FrieslandCampina reported; 70% of consumers don’t always feel fully hydrated, but there’s also an opportunity to include additional ingredients for focus, digestive support, and immunity boosts.

“As scientific understanding, regulation, and consumer priorities continue to evolve, navigating the nutrition world has never been more complex,” van de Horst said. “With our 2026 nutrition trends magazine, we’re aiming to help nutrition brands stay ahead in a dynamic landscape. By combining science-led insights and market analysis, our specialists support brands in translating emerging trends into meaningful innovation, backed by unparalleled application expertise, to help consumers get the most out of life.”