The Organic & Natural Health Association (Organic & Natural Health) will convene industry leaders, policymakers, and others for its 11th annual conference, “The United States of Health: Building Bridges to Opportunity,” on January 20-22, at the Marriott Pompano Beach Resort in Fort Lauderdale.

The invite-only gathering is designed to foster dialogue and networking among a limited number of participants, with discussions on natural health, policy, science, retail, geopolitics, and emerging technologies.

“In a time marked by confusion, disruption and division, our industry needs a space to think differently and act collectively,” said Karen Howard, CEO and executive director of Organic & Natural Health. “Our conference is about building real bridges between states and systems, nature and science, and ideals and action. By doing so we can protect industry integrity, empower consumers and shape a resilient future for natural health.”

The conference will open on Tuesday evening with a cultural celebration led by Kukuwa Kyereboah, a Ghanaian-born dancer, choreographer, author, and fitness entrepreneur, and a keynote address by Taryn Abrahams, founder of Empower Behavioral Services. Conference programming will examine the state of health from multiple vantage points, beginning with retailers and the challenges they face in delivering healthy, trusted products to consumers.

Stephen Van Vliet, PhD, assistant professor of nutrition, dietetics, and food sciences at Utah State University, will discuss nutrient density and the link between soil health and human health.

Policy and systems-level change will be discussed through case studies such as Texas’s evolving health model, presented by Travis McCormick, principal at McCormick Strategies, followed by a discussion with industry leaders on applying this strategy nationally.

Other sessions will cover grassroots advocacy, dietary supplement regulation, reforms to the Dietary Supplement Health and Education Act (DSHEA), artificial intelligence, and more.

Stian Jenssen, a former NATO chief of staff and director of governmental affairs and international relations of Aker ASA, will examine international perspectives on geopolitics, tariffs, and global supply chains. Shaheen Majeed, global CEO and managing director of Sabinsa, and Patrick Barr, co-founder of Bright Pharma Caps , will discuss the real-world business implications of tariffs.

Erika Craft, market research analyst at Informa, will present the financial “State of the Industry” report, setting the stage for insights from the newly formed Organic & Natural Health CPG Council and a panel of brand leaders focused on meeting evolving consumer expectations. This session will conclude with an interactive workshop examining the impact of artificial intelligence on industry success and consumer health, led by Organic & Natural Health board member Heather Granato and Anand Swaroop, founder and president of Cepham.