Better Being, a manufacturer, marketer, and distributor of branded dietary supplements and personal care products, has been acquired by a syndicate of global investors led by Snapdragon Capital Partners, LLC. HGGC, LLC has sold its remaining stake in Better Being, after an eight-year partnership.

Better Being sells products globally in over 85 countries, under brands including Solaray, Zhou Nutrition, KAL, Dynamic Health, NutraBiogenesis, Heritage Store, and Lifeflo.

“Today’s announcement is an important milestone for the nearly one thousand Better Being team members and the generations of consumers that have trusted our brands to meet their wellness needs every day,” said Brian Slobodow, CEO of Better Being. “We could not be more appreciative to our former investment partners, HGGC, for their years of guidance and support. We are equally appreciative of our new investment syndicate for the commitment they have shown to our winning strategy and the management team behind it. We have been operating with focus and discipline since I partnered with president and chief commercial officer Kyle Garner to take the company forward. We are a values-driven organization demonstrating a focus on respect, wellness, accountability, transparency, collaboration, and heritage-driven leadership. We’re excited to work with our new partners on this next phase of growth.”

“Since Snapdragon’s minority investment in Better Being in 2019, our conviction in the business has only grown, and we see this transaction as the natural next step in our partnership,” said Mark Grabowski, managing partner of Snapdragon. “Better Being has seen two years of explosive growth led by the company’s flagship Solaray brand, now sold in over 85 countries. We’re excited to support Better Being’s exceptional management team as they continue to execute against their vision of building a truly global platform for health and wellness products.”

“SVP is pleased to join Snapdragon in supporting Better Being in its next phase of growth,” said Brian Himot, managing director and head of structured capital at SVP. “We see excellent potential in Better Being’s vertically integrated platform and believe that its consistent focus on product quality and innovation will collectively serve to differentiate its products further to meet evolving consumer wellness needs.”

“Since we first partnered with Better Being in 2017, the company has made tremendous strides in its evolution into the globally competitive wellness platform it is today,” said HGGC. “We are proud of all that we have achieved together through our collaboration and look forward to watching the continued success of the entire Better Being team as they build on this strong progress in the years ahead.”