As part of Nutraceuticals World’s 2026 State of the Industry review, Simo Echchafai, Senior Vice President of Human Health Ingredients North America at Aker BioMarine, discusses how science-backed innovation and sustainability are converging to shape the future of wellness. He details new research on Superba Krill Oil for muscle preservation during weight loss and the breakthrough potential of Lysoveta in cognitive health — underscoring that lasting success depends on efficacy, integrity, and environmental responsibility.

The nutraceuticals industry is entering a defining era in 2025, powered by the convergence of science, lifestyle, and sustainability. As GLP-1 medications reshape the wellness landscape, brands are racing to develop companion formulations that complement modern weight-management regimens.

In this evolving market, success won’t come from short-term solutions but from products that support lasting health outcomes. Rapid weight loss can weaken strength, slow metabolism, and increase the risk of regaining weight, making muscle preservation essential, and Aker BioMarine’s Superba Krill Oil supports this goal.

In a recent study, participants taking Superba lost 96% fat and only 4% muscle, compared to 73% fat loss and 27% muscle loss in the placebo group, highlighting its role in safe, sustainable weight management.

Brain health is also rapidly becoming a central focus in wellness, with increasing interest in enhancing cognitive performance, emotional well-being, and overall healthspan. People of all ages are seeking support, from younger adults managing mood, stress, and focus, to older adults aiming to preserve memory and mental performance. Aker BioMarine is meeting this demand with Lysoveta, an innovative LPC-based ingredient. Lysoveta delivers EPA and DHA bound to lyso-phosphatidylcholine (LPC) directly to the brain through the Mfsd2a transporter, ensuring these essential fatty acids reach neurons where they can have the greatest impact on cognitive function and overall brain health.

At the core of both movements lies a strong commitment to sustainability. Today’s health-conscious consumers are looking for products and ingredients that support not only their own well-being but also the health of our planet. Meeting global sustainability standards is no longer optional, it’s imperative. We believe this is the only responsible path forward for the nutraceuticals industry.