Booth 3845

Nutrition21 will showcase its latest health and wellness innovations across a lineup of product concept samples developed for the show, highlighting its latest portfolio expansions and new format capabilities.

Attendees can also learn more about what the company’s recent acquisitions have to offer, including the American River Nutrition portfolio of patented, branded ingredients, including annatto-based DeltaGold and GG-Gold; the botanical extract EverZen for mood and stress; and Celadrin cetylated fatty acids.

“The Nutrition21 team is excited to unveil new developments, including next-generation forms of Nitrosigine and nooLVL for improved solubility in beverage formulations, and our new MyoVera branding at this year’s SupplySide Global,” said Jordan Miller, vice president of marketing. “Our expanded portfolio drives the future of nutrition, enabling brands to deliver the meaningful benefits modern consumers demand. Our latest innovations include new soluble formats of our Nitrosigine and nooLVL ingredients, giving beverage brands the unique ability to deliver the value of these science-backed ingredients in a range of ready-to-drink beverages. Our R&D experts have solved one of the most common issues in beverage formulation, ingredient solubility, by using our proprietary Cryopure technology that optimizes the physical form of these ingredients for enhanced solubility. We will also be highlighting MyoVera, a new brand for our muscle and strength ingredient, with updated messaging and positioning that reflects its role as a broader, more versatile muscle health ingredient designed to support both fitness enthusiasts and everyday active lifestyles.”

MyoVera is a combination of amylopectin with two forms of chromium, and has been found to improve measures of muscle health and strength. It supports amino acid uptake into muscles and enhances muscle protein synthesis, helping the body get the most out of every gram of protein consumed.

“We created several concepts for the show to spark new ideas for the next generation of consumer health and wellness products,” said Miller. “Our concepts feature our award-winning branded ingredients, several of which were recently named WholeFoods Natural Choice Ingredient Winners, and which reflect our commitment to delivering exceptional results for consumers. Celadrin won the bone/joint ingredient category, and Nitrogisine and Lustriva both were bronze winners in men’s health and nutri beauty, respectively.”

There will be several product concepts available to sample at Nutrition21’s booth, including:

• Nitro Energy made with Nitrosigine Soluble, a cranberry orange-flavored ready-to-drink energy drink that delivers caffeine-free energy without the jitters, and boosts nitric oxide to support healthy blood flow.
• Focus Fuel made with nooLVL Soluble, a lemon iced tea-flavored ready-to-drink cognitive drink for mentally performing at your best by quickly improving focus, concentration, and memory.
• Clearly Powered Protein Drink made with MyoVera,  a coconut lime-flavored ready-to-mix powdered active lifestyle beverage combining MyoVera with 15 grams of clear protein for muscle and strength benefits.
• ZenFizz Effervescent Tablets made with EverZen, a lemon chamomile effervescent tablet designed to support mental and emotional well-being.
• Brain Bites Chews made with nooLVL, lemon-flavored chews which provide a cognitive boost, helping sharpen the mind and improve focus in a trending delivery format.
• Beauty Boost Gummy made with Lustriva, berry-flavored gummies designed to support healthy hair growth and promote healthy skin from the inside out.
• DeltaGold and GG-Gold Softgels, featuring American River Nutrition’s annatto-based bioactives to support healthy aging and vitality.

Nutrition21 is sponsoring the EverZen Den, located on the lower level of the event in Tradewinds E. The curated space offers a calming retreat where attendees can pause, reset, and immerse themselves with gentle sounds, soothing aromas, and soft lighting. It will feature an oxygen bar, meditation sessions, and decompression kits for show attendees to find their Zen.