Adama has appointed Dafna Cohen-Asher as CEO of its subsidiary Lycored, a developer and manufacturer of ingredients for the health and beauty industries, as well as nature-based coloring, flavoring, and texturizer ingredients for food and beverages.

The company recently marked its 30th anniversary, and is the largest producer of lycopene, a natural antioxidant extracted from tomatoes and widely used in dietary supplements and natural ingredients for the food and beverage industry. The company applies a unique model that utilizes the entire tomato fruit, achieving zero waste, and offers more than 100 different products to over 75 countries. Its portfolio includes carotenoids, vitamins, minerals, and naturally-derived food-enhancing agents.

Cohen-Asher brings 15 years of experience in business development, mergers and acquisitions, and the strategic management of complex projects. She joined Adama in 2017 and most recently served as the company’s head of corporate development, leading major international acquisitions in Peru, Greece, the U.S., and other markets. Prior to joining Adama, she was senior director of business development at Teva Pharmaceuticals.

Cohen-Asher has held management positions in several cultures and markets, including the U.S., Europe, Latin America, and Asia. In her new role, she will be responsible for shaping and executing Lycored’s growth strategy, strengthening its global sales and marketing network, and deepening relationships and collaboration with customers worldwide, while overseeing the company’s teams in Israel, the U.S., and Europe.

“Lycored is a strong company with significant growth potential. Dafna brings extensive experience in transforming strategy into results, and appointing a prominent manager who has developed within ADAMA emphasizes the importance we place to this business and our confidence in its growth potential. I am confident that Dafna will lead Lycored forward and unlock new opportunities in the food and health sectors,” said Eric Dereudre, Lycored chairman and Adama’s chief commercial officer.

“I am excited to lead a company that combines the power of nature-based ingredients with scientific and research excellence. Lycored will continue to be a partner in innovation in the food and beverage, dietary supplement, and beauty industries, offering naturally-derived, top-quality solutions that promote health, beauty, and wellness. We will build on our strong scientific foundation, while remaining deeply committed to the values that have guided Lycored for over 30 years,” said Cohen-Asher.