At in-Vitality, a B2B event for the supplements industry, the NutraFocus presentations, held in conjunction with Making Cosmetics, will be centered around an industry-wide shift towards greater standards of science, ethical sourcing, and holistic approaches to health, event organizers reported. The presentations will showcase how industry leaders are taking steps beyond marketing hype to provide verifiable solutions.

Italy makes up 26-29% of the European food supplements sector, and the event serves as a hub for the broader European supplements industry.

Attendees will gain valuable insights from a diverse range of experts. Divi’s per Eurosyn will discuss the science of precision encapsulation, while AstaReal – CFM will highlight the powerful antioxidant properties of astaxanthin. Indena will discuss Cronilief, a PEA ingredient featuring the company’s Phytosome technology, as an innovative health food ingredient. Lehvoss Italia will discuss Zooca Calanus oil as a supplement ingredient.

Presentations will also cover critical health topics. Acef Srl will discuss the intestinal microbiome; Nating Italia will address metabolic syndrome; Flanat will explore anxiety from a physiological perspective; Kaneka Nutrients Europe/CFM Co. Farmaceutica Mila will discuss the properties of Ubiquinol; Emgi Srl will present research on plant exosomes; and Laerbium Pharma will discuss the beneficial properties of cocoa and chocolate derivatives.

The 20-minute presentations will be elevated beyond sales pitches, serving as a platform for companies to demonstrate scientific and market expertise. They will cover emerging clinical studies, vertically-integrated supply chains, and sophisticated market knowledge, the event organizers reported.

NutraFocus will take place at Theater 2 on November 20.

To register for in-Vitality, click here.