Sabinsa Wellness Launches Several Finished Dietary Supplement Products

Dietary supplement brands under the umbrella of Sabinsa’s consumer products company, Sabinsa Wellness, are launching six products to the retail market. Sabinsa has three consumer product brands: America’s Finest, Inc., Sanutra, and Nature’s Formulary, the latter of which is a traditional Ayurvedic product line acquired by Sabinsa earlier this year.

Nature’s Formulary was founded 32 years ago to deliver premium products and tools for consumers’ long-term wellness goals. America’s Finest, Inc., which is known for its ingredient-specific Ayurvedic products, and Sanutra, which specializes in condition-specific formulas with modern Ayurvedic herbal extracts have long been legacy brands with Sabinsa.

“Our mission is to offer consumers products that are culturally rooted, clinically supported, and transparently produced,” said P. K. Davé, founder of Nature’s Formulary and newly appointed CEO of Sabinsa Wellness. “We believe the Ayurvedic framework has tremendous potential to address today’s most pressing health concerns, especially when backed by the rigorous scientific standards for which Sabinsa is globally recognized.”

America’s Finest is launching three new products:

• Bacopa with BioPerine for cognitive and memory support;
• Curcumin C3 Complex with BioPerine for joint mobility;
• LactoSpore shelf-stable probiotic for digestive health.

Sanutra is launching three condition-specific formulas:

• Healthy Aging, a formula of Curcumin C3 Complex, Saberry, and Silbinol;
• Memory Health, a blend of Curcumin C3 Complex, Bacopin, L-DOPA, and BioPerine;
• Weight Management, a formula of Citrin K, GarCitrin, ForsLean, and BioPerine.

All Sabinsa Wellness products are manufactured in Sabinsa’s Utah-based NSF and GMP certified facility, ensuring adherence to high quality and safety standards. Domestic production also supports the company’s commitment to transparency across the supply chain.

“By owning our raw material production, contract manufacturing, and consumer-facing supplement brands, we have unparalleled transparency and speed in bringing Sabinsa’s new, innovative ingredients to market, eliminating the risk of inferior substitutes or adulteration,” said Shaheen Majeed, global CEO and managing director of Sabinsa. “This vertical integration ensures product integrity and empowers us to swiftly deliver high-quality formulations to retail shelves through our trusted brands.”