Market Updates

Persona Pro Expands to More Than 400 Healthcare Practitioners

The data-driven, personalized nutrition platform supports doctors in providing advice to patients on dietary supplements.

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By: Mike Montemarano

Associate Editor, Nutraceuticals World

Photo: Denys Kurbatov | Adobe Stock

Persona Pro, the practitioner division of Persona Nutrition and a company formerly known as Vitamin Packs Pro, has expanded its personalized nutrition platform, and partnered with more than 400 healthcare professionals nationwide. This platorm supports preventive care, weight management, and holistic health being prioritized alongside traditional medical treatments, according to the company.

Diet-related illnesses like heart disease, diabetes, and obesity are now leading causes of death in the U.S., with estimates suggesting that treatment costs $400 billion annually and is projected to rise to $1.3 trillion within 25 years, according to Persona Nutrition.

“Whether it’s a solo practitioner or a large concierge medical group, we’re working with all types of healthcare practices to support every doctor’s ability to give trusted nutritional advice,” said Jason Brown, CEO and co-founder of Persona Nutrition. “Our mission is to lower healthcare costs by helping people prevent diet-related diseases because these conditions are not just common, they’re costly. Persona Pro is achieving this by helping doctors expand their offerings, support better health outcomes, and give patients personalized care without adding complexity.”

Persona’s most recommended and selected supplements have reflected key health priorities like energy, foundational nutrition, and weight management, according to the company, such as multivitamins, vitamin D3, probiotics, cordyceps, and appetite support formulas.

“The strong focus on weight management and metabolic health aligns with what we’re seeing across the country, especially in the era of GLP-1 medications,” said Brandi Cole, integrative pharmacist and VP of science and nutrition. “As these therapies reshape the conversation around weight, doctors need trusted tools to guide supplement use safely and effectively, and that’s exactly where Persona Pro fits in.”

Persona Pro offers an easy-to-use platform to help patients connect to medical doctors, chiropractors, psychiatrists, naturopaths, and more. It allows practitioners to recommend personalized supplement plans and avoid risky drug-nutrient interactions using a database that cross-references 4,000 prescription medications.

“One of the features doctors value most is Persona Pro’s ability to flag potential drug-nutrient interactions in real time,” said Cole. “It gives practitioners peace of mind, knowing they can make safe, informed supplement recommendations. Persona Pro is also a feedback loop where our growing network of doctors helps guide what we offer next, as new science and patient needs continue to evolve.”

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