NightWise Launches New Line of Sleep Supplements

NightWise has launched a new line of sleep support supplements, each featuring a patented release technology.  

Legacy over-the-counter sleep aids, often sedative-based or single-ingredient melatonin formulations, no longer meet modern expectations, according to the company. “We’re not just selling another sleep supplement,” said Danny Rinaldi, founder and CEO. “We’re leading a movement to reposition sleep as a cornerstone of modern wellness, much like hydration, fitness, and nutrition have evolved in consumer health. NightWise is designed to be a brand people love, trust, and share.”

NightWise’s lineup includes a general sleep support product, a formulation for sleep and menopause relief, and a formulation for sleep and prostate support.

“Our intelligent release technology is about trust: trusted ingredients, delivered in the right amounts, at the right time, aligned with the body’s natural sleep architecture,” said Scott Forsberg, chief innovation officer at NightWise. “By supporting every critical phase of the sleep cycle, from sleep onset through deep and REM sleep, we help people achieve true, healthy functional sleep.”

Following direct-to-consumer success, NightWise is preparing for broader retail expansion, beginning at Vitacost, Kroger’s e-commerce wellness platform. The original D-to-C formulations will remain available online during the transition.

“Great sleep isn’t a luxury. It’s a health essential,” said Rinaldi. “We believe functional sleep is the next white-space opportunity in consumer wellness, and NightWise is positioned to lead the category.”