Natural products manufacturer NOW will have a significant presence at Natural Products Expo West 2025, with multiple booths to showcase its supplements, sports nutrition, personal care, and natural food lines.

On the main floor of the convention center, the company will showcase all NOW product categories at Booth 3505. New supplements include its Omega-3 Fish Oil Gummy Chews, which lack a fishy taste and deliver 300 mg of EPA and 225 mg of DHA per gummy. The company will also display its newly reformulated Kid Vits chewable multivitamins.

Booth 1622 will be dedicated to NOW’s natural foods, focused on organic zero-calorie sweeteners, developed through NOW’s expertise with alternative sweeteners.

In the North Hall Hot Products section, NOW will display foods, sports nutrition, and personal care products in three different sections.

Booth N1006 will feature NOW’s redesigned line of teas. For every two boxes of Give a Tea purchased by retailers, one box is donated to food pantries.

Booth N1004 will feature NOW Sports’ new E-Sport Reaction gaming performance supplement, a chocolate milkshake-flavored powder that boosts focus and performance.

Booth N1005 will feature NOW Solutions’ beauty supplements and topical skincare products, including Aquaty Beauty+ Marine Collagen, formulated to improve the appearance of facial wrinkles within 12 weeks, and its Collagen Jelly Beauty Complex Sticks, which feature types I and III collagen and Verisol Bioactive Collagen Peptides.