Ingredient supplier Nutrition21 announced the launch of Lustriva, a clinically-tested cosmeceutical ingredient which contains bonded arginine silicate (arginine silicon inositol complex) and Magnesium Biotinate, Nutrition21’s proprietary biotin formulation. The latter is a unique combination that significantly increases biotin solubility 40 times more compared to standard D-biotin, which is commonly found in beauty products.
 
The highly bioavailable biotin and silicon combination in Lustriva provides nutritional and structural support for hair and skin, while arginine improves blood flow for enhanced nutrient delivery and activity. Multiple preclinical and pharmacokinetic studies evidence superior absorption of arginine and silicon from bonded arginine silicate, as well as biotin from Magnesium Biotinate.
 
Clinical evidence shows that Lustriva can enhance hair growth and density and improve skin elasticity and overall appearance, Nutrition21 said. A recent double-blind, placebo-controlled study demonstrated Lustriva’s ability to increase hair growth in as little as three weeks. Additionally, Lustriva reduced facial wrinkles, fine lines, and improved skin texture, compared to start of treatment after 12 weeks.
 
The ingredients in Lustriva are GRAS (Generally Recognized as Safe) and can easily be formulated into a wide variety of supplement and functional food/beverage applications, including ready-to-drink beverages, dry mixes, gummies, capsules, and tablets. Its high bioavailability and solubility of Magnesium Biotinate gives formulators access to an efficacious combination at a low dose.
 
“This is an exciting launch for Nutrition21, and we are proud to bring this clinically-tested, patent-protected ingredient to the beauty market,” James Komorowski, MS, CNS, chief science officer of Nutrition21, said. “Science is the biggest differentiator for Lustriva and gives us confidence that the market and consumers will embrace it. The other aspect that makes it stand out is the highly bioavailable forms of silicon, biotin, and arginine which can only be found in this product.”
 
“The U.S. beauty-from-within market generated more than $1.2 billion in sales in 2019 and is expected to expand to $1.6 billion by. 2023 – Lustriva is primed and ready to help grow this market,” Elyse Lovett, MS, MBA, VP of marketing of Nutrition21, said. “The connection between beauty and nutrition is becoming clearer among savvy consumers who are using science-based ingredients to feel and look healthy – Lustriva will fit right into their health and beauty routines.”