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Co-founders Durana and Shahab Elmi emphasized clinical validation, authenticity, and women-centered product development in this interview at Natural Products Expo West.
By: Sean Moloughney
Big Bold Health’s founder discusses how clinical research, biomarker tracking, and immune-focused nutrition are reimagining personalized health.
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The American Botanical Council’s Stefan Gafner discussed the collaborative work behind BAPP, challenges in the mushroom market, and efforts to strengthen quality assurance.
The American Botanical Council’s Mark Blumenthal discussed consumer demand for natural health solutions, tariff-driven risks of adulteration, and efforts to ensure authenticity.
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